Melirrito
(west)
PROJECT DISCIPLINES:
Graphics | Packaging | Shop design
BRIEF:
The first shop of Melirrito after our rebranding collaboration was the best way to implement our ideas to a total shop for the brand. The design aims to shy away from bakery designs traditionally seen in Greece. Using stainless steel and white powder coated surfaces paired with lacquered orange & green surfaces the shop is the first manifestation of the rebrand into a shop.
The prominent round light in the center of the shop aids to bring the shop’s displays closer to the people passing by and to establish the logo to a new part of the city.
Shop design
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3D rendering
Graphic identity / packaging
The redesign of the Melirrito brand is aiming to reposition the bussiness as the definitive destination for baking & delicatessen goods whilsts moving away from a classical aesthetic found on bakeries.
The development circled around the notion of emphasizing key elements in each product with a colourful modern delivery to appeal to an audience <50 via online campaigns & print photos.
The logos take inspiration from the massive wood fired oven that still bakes the bread everyday and is a key element thoughout the details and applications of the brand.
The semicircle shape of the door opening will also be a used as a stand-alone element that will draw the focus in case of important information that needs to be communicated.
