Owl street apparel
(Complete design direction analysis)
PROJECT DISCIPLINES:
Graphics | Print | Packaging | Labeling | Shop design | Photography | Video
BRIEF:
A longstanding collaboration with Owl street apparel , that resulted in a wide range of projects for the brand. Ranging from the graphic identity and packaging all the way to the flagship store and offices our team closely collaborated with the company helping it to propel to the brand that is today.
Our studio work on a number of photography campaigns for OWL street apparel, from concept art direction to the final production of photos and videos.
Graphics / labels / packaging
Retail shop design / offices
1
Interior design specifically developed for a short term pop up store situated in the center of Athens. The shop featured limited edition pieces available only at the store and remained opened for one winter season introducing the brand to the Athenian crowd.
2
As the predecessor for the OWL flagship store the office space was the first interior we created for the brand. The space is divided in three spaces: production, administration, showroom and its development has paved the way for the future style of the brand’s store.
3
The flagship store for greek streetwear brand OWL is designed around the idea of using techniques and aesthetics that refer to urban areas. The visual references are surrounding the visitor from first entry. An array of multiple parallel lights and a stamped metal staircase leading in the retail space.
Using nylon straps and steel nautical secure bolts to create garment hangers as well as concrete covered PS foam for tables the space is beaming of street spots.
Details like industrial machine switches and voltage dials are used for light control completing the concept.
