Harry’s
PROJECT DISCIPLINES:
Shop design | Graphics | Print | Photography
BRIEF:
The combination of seemingly unconventional ideas sometimes creates new pathways that feel refreshing. When we developed Harry’s, we moved towards this notion in both the visual identity and the spatial design for the shop.
Harry’s brings together on its menus staples of street food culture like a classic, vintage-style BLT with inspired modern dishes and drinks.
Graphic identity/ packaging
The graphic identity merges these aspirations classic/stable with fresh/modern by combining a sans-serif and serif “H”,
creating an almost playful cartoon character with tiny serif legs: a small inside reference to Harry, the owner’s child who inspired the name. Contrasting brand colours support the concept, combining a dark, classic green with the vitality of a pure magenta.
Rounding out our approach, we created a number of applications — from staff T-shirts to the shop signage. Raw flash photography brings it all together, connecting the vitality of the place with its people.
