Kiefer

Kiefer is a Greek engineering firm specializing in the construction and maintenance of solar and wind energy parks for private investors. As the company evolved into a significant player in the renewable energy sector, it became clear that its visual identity no longer matched the scale, expertise, or direction of its operations.

Our studio was tasked with a complete rebranding, a strategic design system rooted in clarity, technology, and environmental purpose. The identity draws inspiration from the core forces of clean energy: the iconic three-blade form of wind turbines, the radiant geometry of the sun, and the waveform patterns of solar light. These ideas were translated into a clean, technical graphic language and paired with an engineered typographic structure that feels both modern and confident.

We applied the new identity across key touchpoints, from business materials and technical documentation to turbine surfaces, vehicles, and public messaging. The visual tone is minimal, structured, and data-driven — designed to speak to investors, public institutions, and the broader market with clarity and trust.